Fitness farm Director and head coach Pete is a certified breathwork coach, nutrition coach and personal trainer. In a previous life he ran a successful plumbing business and was a plumber for 20 years. He understands the traps we get into running a business and letting our stress from work take priority over our health. In his words “Stop bullshitting yourself, without optimising your health, you cannot perform at your best in business or as a family man. The fitter you are the better your brain works, the more energy you have and the happier you are.”